NIKE BETTER IS TEMPORARY

At Nike, the desire to be the best is a journey, not a destination - better is always temporary. This immersive visual survey by Sam Grawe offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Arranged in thematic chapters, the book begins with Breaking2, an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, before going on to examine the company's incredible heritage by focussing, variously on performance, brand expression, collaboration, inclusive design, and sustainability.​ Nike's innovative edge is expressed in the book's arresting cover, which features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors, overlaying an image of the world-champion marathon runner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine meanwhile, visible through the clear jacket, enables readers to admire the series of colored tabs that extend from its interior pages. Hardcover, 320 pages, 31x23 cm, text in Italian.