VIRGIL ABLOH NIKE ICONS

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten, which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others, they reinvigorated sneaker culture. ICONS traces Abloh's investigative, creative process through documentation of the prototypes, original text messages from the artist to Nike designers, and treasures from the Nike archives. For the design of this book Nike and Abloh partnered with the acclaimed London-based design studio Zak Group, together they conceived a two-part compendium: the first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Hardcover, 352 pages, text in English.