Published by Rizzoli International to mark Mattel's 80th anniversary, this volume tells the story of the world's most influential toy company, from its humble beginnings in 1945 to the present day, through hundreds of photos and illustrations taken from the original catalogues. With a particular focus on universal childhood icons such as Barbie, Hot Wheels and Fisher-Price, the book reveals the stories and background of the visionaries who created these toys and explores the cultural impact they have had on children and families around the world. "The Mattel Archive" celebrates not only the toys themselves, but also the memories they have created. Perfect for toy enthusiasts, collectors and lovers of vintage design. 352 pages, text in English.
No safety warnings required.
Material: paper
Size: 24 cm x 31 cm